CARE Kenya just had its first set of Women and Girls Lead Global film screenings with Group Savings and Loans Groups in Homa Bay and Kisumu, western Kenya. She Matters was the choice of movie screened, and inspired all group members in both locations to do more with their involvement in GSL and within their communities.
Women and Girls Lead Global is a three-year effort in nine countries ; including Bangladesh, Colombia, El Salvador, India, Jordan, Kenya, Malawi and Peru to use independent story-driven documentary films to help increase girls and women?s ability to understand and seize their opportunities for leadership and empowerment. The films are intended to complement and strengthen existing efforts to pursue WGLG?s broad vision.
WGLG aims to mobilize men and women to take action to create more social, economic and political opportunities for women and girls and to increase productive participation in existing gender equality activities. The films create emotional and personal media experiences for television viewers, increasing knowledge and changing attitudes about the importance of equitable and inclusive roles for women and girls, including leadership positions.
While the campaign in its entirety will work to cover most regions in Kenya, if not all, CARE?s involvement in the campaign currently focusses only on Group Savings and Loans (GSL) participants in the Nyalenda informal settlement, Kisumu, and the Shiners Women?s group in Homa Bay. Both these groups are in Western Kenya, and are part of the wPower GSL initiative, which aims to reduce carbon emissions, deforestation and improves economic status of women through increased uptake of clean energy products (improved cook stoves and solar lights).
The films were screened despite challenges in both locations. The innovative minds of the Homa Bay women found ways to screen the film even when the CARE staff were out of ideas. Placing a simple bedsheet on their wall, the ladies happily shared one of their homes with CARE and WGLG to make the film happen.
CARE is very pleased to be part of the WGLG campaign, which will continue to grow through to 2015. Look out for the WGLG movies on the Kenya Broadcasting Corporation later this year!
Want to know more about the women who will be part of the WGLG screening campaign? Click here
Photos by Job Mainye, CARE Kenya 2013